Alicia Wadas is a force to be reckoned with in the advertising industry. As the Executive Vice President and Chief Operating Officer of Lavidge, she brings a unique blend of creativity and strategic thinking to the table. With over 20 years of experience under her belt, Alicia has seen it all and knows how to navigate the ever-changing landscape of marketing and advertising. From her humble beginnings as a media buyer to running her own successful agency, Alicia's journey has been filled with valuable lessons and accomplishments. Her passion for helping others and her deep understanding of consumer behavior have made her a trusted advisor for small business owners and entrepreneurs. With Alicia's expertise and guidance, businesses can expect to see improved marketing strategies, increased brand visibility, and ultimately, greater success in their endeavors.

WEBSITE: https://www.lavidge.com/

INSTAGRAM: https://www.instagram.com/lavidgeco/

FACEBOOK: https://www.facebook.com/LavidgeCompany

In this episode, you will be able to:

Discover the fascinating journey of Alicia Wadis Lavidge in the advertising industry - gain insights and inspiration for your own entrepreneurial journey.
Learn why diversity in the workplace is crucial for the success of your business and how it can drive innovation and create a positive company culture.
Explore the rich cultural aspects of Arizona and how they can be leveraged to connect with your target audience and enhance your marketing strategies.
Gain inspiration from Alicia's philanthropic efforts and learn how giving back can not only make a positive impact on the community but also strengthen your brand image and customer loyalty.
Uncover the secrets to effective advertising and marketing strategies from Alicia Wadis Lavidge's interview - take your brand visibility and awareness to new heights.

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Timestamped summary of this episode:

00:00:00 - Introduction

00:01:43 - Personal Updates

00:04:51 - Community Events

00:06:35 - Alicia's Origin Story

00:11:03 - Alicia's Experience at Lavidge

00:15:14 - Importance of Safety and Security Responsibilities

00:16:17 - Diversity and Inclusion at Lavidge

00:18:02 - Cultural Translation in Advertising

00:21:05 - Alicia's Role at Lavidge

00:25:10 - Arizona's Unique Identity

00:31:56 - Maintaining Connections

00:33:10 - Transition to ESOP

00:33:52 - Flexibility and Balance

00:35:33 - Challenges of Working from Home

00:37:12 - Lavidge's Experience during COVID

00:47:26 - Introduction and Business Promotion

00:48:23 - Internship Program

00:49:10 - Podcast Promotion